Hi, I'm Amy.

I build relationships through email marketing. I have enjoyed connecting people to products they love for over ten years generating over $27 million in revenue for my clients. I am fueled by my passion for strategy, design, and development.

Headshot of Amy Ciceraro
Women's Fashion Product Launch Campaign
Elizabeth & Clarke
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Pet Food Product Launch Feedback Flow
Koha Pet
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Air Charter Marketplace Notifications
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Children's Apparel Welcome Series
Festival Pass
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Pet Food Product Launch Feedback Flow
Lime Energy
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Children's Apparel Welcome Series
Love & Grink
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DTC Women's Health Newsletter Template
Bonafide Health
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My Expertise

Strategy & Direction

Plan end-to-end execution of email programs meant to educate, convert, and retain users across all stages of the customer journey.


Create accessible and intuitive user experiences to engage and delight your prospects and customers across all of their devices.


Develop behavioral marketing and transactional automations to deliver the right message to the right recipient at the right time. Design and develop optimized landing pages that position your lead magnet as a must-have and captures prospect data.

Marketing Operations

Design & implement company infrastructure to boost productivity & efficiency, drive visibility, and guide the team toward efficiency. Work across departments to close gaps and ensure seamless workflows.

Sales Enablement

Provide sales reps with the right materials, tools, and resources they need to convert leads, close more deals, and drive revenue.


Measure performance and report on key metrics tied to company goals. Track and analyze user behavior to gather and apply insights to experimentation agenda.


Results-driven Email Strategy

I enjoy connecting people with solutions to their problems. I provide value through email marketing to develop relationships with your potential customers. I don’t just "drive traffic" and count clicks — I am committed to creating engaging lifecycle automations, email campaigns, transactional notifications, and landing pages to optimize paths to conversion. My clients typically see a return of $46 for every $1 spent.

Your project needs a specialist who is passionate, meticulous, transparent, and believes in "Measuring twice and cutting once." You need me!

Beyond email design and development, I have exceptional knowledge of lead generation and conversion rate optimization, specifically KPI tracking, multi-variate testing, and ROI analysis. As Head of Marketing at Ship Sticks, the world's largest golf bag shipping company, I realized triple-digit revenue growth (114%) year over year and transformed the database from a stale 64,048 to 342,723 in my first year (that's a 435% lift).

When I am not delighting users with​ custom experiences, I enjoy time with family, historical fiction, board games, and the serial comma.

Thumbnail of Amy Ciceraro headshot

Amy Ciceraro

Email Marketing Strategist, Designer, & Developer

Inspiring Brands

Nanit Logo
BACtrack Logo
Elizabeth & Clarke Logo
Lime Energy Logo
Ship Sticks Logo
Nanit Logo
Desert Farms Logo
Gundelach Bundschu Logo
Bonafide Logo
Wholly Fit Logo
Bonafide Logo
Wholly Fit Logo
Wholly Fit Logo
Wholly Fit Logo
Wholly Fit Logo
Wholly Fit Logo
Ship Sticks Logo
Ship Skis Logo
KohaPet Logo
Toynk Logo

Kind Words

Amy takes great care to learn about your business needs and background before starting any project, which  helps to produce something that is more on brand than most freelancers I've worked with. She delivered a much needed visual refresh of our content newsletter template that now is more aligned with our brand, as well as the aspirational look we were going for. She pays great attention to brand details and does her homework to produce an end product that looks great.

Mallory Junggren

Hello Bonafide

Amy has redefined our email and marketing automation strategy. The uplifting creativity she brings to our email marketing and creative content has taken our business to the next level. She was able to take our current engagement process and transform it into a top-notch experience for our customers. She is a true marketing professional, very detail oriented and tremendous asset to our organization. It is truly a pleasure to work alongside her and looking forward to our continued partnership.

Chris Maresca


The series as a whole looks amazing and Anthony and I really appreciate your work on this project these last few months. We have been steadily launching the emails to our user base and have seen some great engagement so far!

Maya Haynie