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I build customer journeys and the systems behind them. For over a decade, I've helped B2B and B2C brands connect with customers through lifecycle marketing, CRM, automation, personalization, and marketing operations. My work sits at the intersection of customer experience and technology: understanding what people need, then building the data, journeys, integrations, and measurement to deliver it at scale.My clients have generated more than $27 million in revenue from the programs I've supported.
Build customer journeys from acquisition and onboarding through engagement, conversion, retention, and reactivation. I combine customer insight, behavioral data, experimentation, and automation to create experiences that are both relevant to the customer and measurable for the business.
Skills: Lifecycle Marketing, Customer Journey Mapping, Segmentation, Personalization, Campaign Strategy
Create visually compelling and accessible user experiences that resonate across all devices. I specialize in designing email templates, landing pages, and customer portals that not only look great but also enhance usability and drive conversions.
Skills: UX/UI Design, Responsive Design, Email Template Design, Landing Page Design.
Build and implement robust behavioral marketing and transactional automation systems that deliver the right message at the right time. My development expertise extends to creating custom integrations and optimizing lead capture systems that convert prospects into customers.
Skills: Marketing Automation, Email Development, Custom CRM Integrations, API Development, Landing Page Optimization.
Optimize and streamline marketing operations to boost productivity, ensure seamless workflows, and enhance cross-departmental collaboration. My approach involves designing and implementing scalable infrastructures that empower teams and align with business goals.
Skills: CRM Administration, Workflow Automation, Process Optimization, Cross-Functional Collaboration.
Design and develop custom integrations that seamlessly connect your marketing platforms, CRM systems, and other business tools. I specialize in creating solutions that enhance data flow, improve automation, and streamline operations across your tech stack.
Skills: API Development, CRM Integrations, Marketing Tech Stack Optimization, Data Migration.
Equip sales teams with the tools, content, and strategies they need to convert leads into customers. I focus on creating resources that align with both marketing and sales goals, ensuring a cohesive approach to driving revenue.
Skills: Sales Funnel Optimization, CRM Management, Sales Content Development, Lead Scoring and Pipeline Building.
Leverage comprehensive analytics to measure performance, track key metrics, and drive continuous improvement. My analytical approach uncovers actionable insights that inform strategy, optimize campaigns, and enhance ROI.
Skills: Data Analysis, KPI Tracking, Multi-Variate Testing, ROI Analysis, Dashboard Creation.
Enhance every touchpoint of your customer’s journey by optimizing the overall experience. I work to ensure that your brand delivers consistent, personalized, and impactful interactions that drive satisfaction and loyalty.
Skills: CX Strategy, Personalization, Journey Mapping, Voice of Customer (VoC) Programs.
I like figuring out what people need and building the systems that make it easier for them to get there.
Sometimes that's a better onboarding journey. Sometimes it's personalized content based on what a customer has searched, purchased, or told us they care about. Sometimes the problem is behind the scenes: disconnected data, manual processes, unreliable automation, or reporting nobody trusts.
My work brings those pieces together across lifecycle marketing, CRM, automation, integrations, analytics, and customer experience.
A few examples of what that has looked like:
I'm meticulous about the details, but always in service of the bigger goal. Measure twice, cut once. Build it so it works, document it so it lasts, and keep improving it based on what customers actually do.
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Amy takes great care to learn about your business needs and background before starting any project, which helps to produce something that is more on brand than most freelancers I've worked with. She delivered a much needed visual refresh of our content newsletter template that now is more aligned with our brand, as well as the aspirational look we were going for. She pays great attention to brand details and does her homework to produce an end product that looks great.
Amy has redefined our email and marketing automation strategy. The uplifting creativity she brings to our email marketing and creative content has taken our business to the next level. She was able to take our current engagement process and transform it into a top-notch experience for our customers. She is a true marketing professional, very detail oriented and tremendous asset to our organization. It is truly a pleasure to work alongside her and looking forward to our continued partnership.
