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I’m passionate about driving meaningful connections through innovative digital marketing strategies. For over a decade, I’ve helped clients generate over $27 million in revenue by combining email marketing, custom integrations, and CRM administration with a deep understanding of marketing operations and analytics. My approach is fueled by a love for strategy, design, and development, ensuring that every campaign not only reaches the right audience but resonates with them.
Craft and execute end-to-end digital marketing strategies that drive engagement, conversion, and retention across every stage of the customer journey. With a focus on data-driven decisions, I ensure that each touchpoint is optimized for maximum impact, from initial contact to loyal customer.
Skills: Campaign Strategy, Customer Journey Mapping, Lifecycle Marketing, Marketing Automation.
Create visually compelling and accessible user experiences that resonate across all devices. I specialize in designing email templates, landing pages, and customer portals that not only look great but also enhance usability and drive conversions.
Skills: UX/UI Design, Responsive Design, Email Template Design, Landing Page Design.
Build and implement robust behavioral marketing and transactional automation systems that deliver the right message at the right time. My development expertise extends to creating custom integrations and optimizing lead capture systems that convert prospects into customers.
Skills: Marketing Automation, Email Development, Custom CRM Integrations, API Development, Landing Page Optimization.
Optimize and streamline marketing operations to boost productivity, ensure seamless workflows, and enhance cross-departmental collaboration. My approach involves designing and implementing scalable infrastructures that empower teams and align with business goals.
Skills: CRM Administration, Workflow Automation, Process Optimization, Cross-Functional Collaboration.
Design and develop custom integrations that seamlessly connect your marketing platforms, CRM systems, and other business tools. I specialize in creating solutions that enhance data flow, improve automation, and streamline operations across your tech stack.
Skills: API Development, CRM Integrations, Marketing Tech Stack Optimization, Data Migration.
Equip sales teams with the tools, content, and strategies they need to convert leads into customers. I focus on creating resources that align with both marketing and sales goals, ensuring a cohesive approach to driving revenue.
Skills: Sales Funnel Optimization, CRM Management, Sales Content Development, Lead Scoring and Pipeline Building.
Leverage comprehensive analytics to measure performance, track key metrics, and drive continuous improvement. My analytical approach uncovers actionable insights that inform strategy, optimize campaigns, and enhance ROI.
Skills: Data Analysis, KPI Tracking, Multi-Variate Testing, ROI Analysis, Dashboard Creation.
Enhance every touchpoint of your customer’s journey by optimizing the overall experience. I work to ensure that your brand delivers consistent, personalized, and impactful interactions that drive satisfaction and loyalty.
Skills: CX Strategy, Personalization, Journey Mapping, Voice of Customer (VoC) Programs.
I thrive on connecting people with the solutions they need. By leveraging email marketing, custom integrations, and CRM administration, I help you build lasting relationships with potential customers. My approach goes beyond simply driving traffic—I’m dedicated to crafting engaging lifecycle automations, email campaigns, transactional notifications, and landing pages that optimize every step toward conversion. On average, my clients see a return of $46 for every $1 spent.
Your project deserves a specialist who is passionate, meticulous, and transparent, someone who lives by the motto ‘Measure twice, cut once.’ That’s where I come in.
In addition to email design and development, I bring exceptional expertise in lead generation and conversion rate optimization. I specialize in KPI tracking, multi-variate testing, and ROI analysis to ensure every campaign delivers measurable results. As Head of Marketing at Ship Sticks, the world's largest golf bag shipping company, I drove triple-digit revenue growth (114%) year over year and expanded the customer database from 64,048 to 342,723—a 435% increase in my first year.
When I’m not creating custom experiences that delight users, you’ll find me enjoying time with family, diving into historical fiction, strategizing over board games, and always appreciating the serial comma.
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Amy takes great care to learn about your business needs and background before starting any project, which helps to produce something that is more on brand than most freelancers I've worked with. She delivered a much needed visual refresh of our content newsletter template that now is more aligned with our brand, as well as the aspirational look we were going for. She pays great attention to brand details and does her homework to produce an end product that looks great.
Amy has redefined our email and marketing automation strategy. The uplifting creativity she brings to our email marketing and creative content has taken our business to the next level. She was able to take our current engagement process and transform it into a top-notch experience for our customers. She is a true marketing professional, very detail oriented and tremendous asset to our organization. It is truly a pleasure to work alongside her and looking forward to our continued partnership.
