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Plan end-to-end execution of email programs meant to educate, convert, and retain users across all stages of the customer journey.
Create accessible and intuitive user experiences to engage and delight your prospects and customers across all of their devices.
Develop behavioral marketing and transactional automations to deliver the right message to the right recipient at the right time. Design and develop optimized landing pages that position your lead magnet as a must-have and captures prospect data.
Design & implement company infrastructure to boost productivity & efficiency, drive visibility, and guide the team toward efficiency. Work across departments to close gaps and ensure seamless workflows.
Provide sales reps with the right materials, tools, and resources they need to convert leads, close more deals, and drive revenue.
Measure performance and report on key metrics tied to company goals. Track and analyze user behavior to gather and apply insights to experimentation agenda.
I enjoy connecting people with solutions to their problems. I provide value through email marketing to develop relationships with your potential customers. I don’t just "drive traffic" and count clicks — I am committed to creating engaging lifecycle automations, email campaigns, transactional notifications, and landing pages to optimize paths to conversion. My clients typically see a return of $46 for every $1 spent.
Your project needs a specialist who is passionate, meticulous, transparent, and believes in "Measuring twice and cutting once." You need me!
Beyond email design and development, I have exceptional knowledge of lead generation and conversion rate optimization, specifically KPI tracking, multi-variate testing, and ROI analysis. As Head of Marketing at Ship Sticks, the world's largest golf bag shipping company, I realized triple-digit revenue growth (114%) year over year and transformed the database from a stale 64,048 to 342,723 in my first year (that's a 435% lift).
When I am not delighting users with custom experiences, I enjoy time with family, historical fiction, board games, and the serial comma.
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Amy takes great care to learn about your business needs and background before starting any project, which helps to produce something that is more on brand than most freelancers I've worked with. She delivered a much needed visual refresh of our content newsletter template that now is more aligned with our brand, as well as the aspirational look we were going for. She pays great attention to brand details and does her homework to produce an end product that looks great.
Amy has redefined our email and marketing automation strategy. The uplifting creativity she brings to our email marketing and creative content has taken our business to the next level. She was able to take our current engagement process and transform it into a top-notch experience for our customers. She is a true marketing professional, very detail oriented and tremendous asset to our organization. It is truly a pleasure to work alongside her and looking forward to our continued partnership.
